process goals

What You Need to Know for Setting and Measuring Your Strategic Plan’s Goals

Take a look at the goals in the following table. Do you see how the wording of the first three goals has a different style and format than the last three goals?

I organized the table to highlight two different types of goals that you’ll want to consider including in your plan. The first three goals listed are “results” goals and focus on a numerical result. The last three goals are “process” goals and lead to the completion of a plan, process, or system.

A Simple Research-based Tip for Setting More Effective Goals

For several years we’ve told our clients that there are two types of goals: process goals and results goals. For example, a process goal may be "to write one grant per month." The correlating results goal might be "to acquire $100K in new funding this year."

So, for these goals, the question is: "Which goal will help us get the result we want -- the $100K?" The correct answer is "it depends.”