strategic planning

What You Need to Know for Setting and Measuring Your Strategic Plan’s Goals

Take a look at the goals in the following table. Do you see how the wording of the first three goals has a different style and format than the last three goals?

I organized the table to highlight two different types of goals that you’ll want to consider including in your plan. The first three goals listed are “results” goals and focus on a numerical result. The last three goals are “process” goals and lead to the completion of a plan, process, or system.