What You Need to Know for Setting and Measuring Your Strategic Plan’s Goals

Take a look at the goals in the following table. Do you see how the wording of the first three goals has a different style and format than the last three goals?

I organized the table to highlight two different types of goals that you’ll want to consider including in your plan. The first three goals listed are “results” goals and focus on a numerical result. The last three goals are “process” goals and lead to the completion of a plan, process, or system.

How Software Catalyzes Your Strategic Planning Success: From Eric Ryan's Upcoming Book

For the first decade-plus of my consulting career, I helped our customers capture and track their strategic plans in Microsoft Word and Excel documents. That worked fine.

However, Word- and Excel-based plans were fairly static and didn’t actively engage teams to take any action. Plus, not everyone felt comfortable using Excel, and the plans were avoided as a result.

I had a nagging thought that there must be a better way.

How a Co-Champion Can Transform Your Strategic Planning Effectiveness: From Eric Ryan's Upcoming Book

A co-champion can help you, and your strategic planning process remain accountable for tracking, measuring, and revising your plan. And ultimately keep you accountable for making forward progress.